CPD ACCREDITEDCEQ Coaching Methodology Programme
Our CPD-accredited programme explores the neuroscience of coaching and the 7 Coaching Triggers, equipping you to overcome unconscious habits (OUCH!), master open questioning, apply the GROW model and embed a sustainable coaching culture for high performance.

Buying for a team?
Cohort enrolment for ten or more, with progress visible to you and the option to add live workshops or personal coaching on top.
What to expect.
Formerly the CEQ Coaching Practitioner Certification and the Virtual Coaching Excellence Programme, now one programme you can take three ways: self-study at the ARIA Academy, live online with a facilitator, or in person for your own team. Whichever you choose, throughout the programme you practise out loud with ARIAi, our AI coaching partner, and get a written debrief on your own habits, so the learning is rehearsed and reflected on, not just read.
- Format
- Self-study at the ARIA Academy, live online on Microsoft Teams in cohorts of up to ten, or in person for your own team. Every format includes spoken practice rounds with ARIAi, our AI coaching partner, each followed by a written debrief
- Duration
- Ten modules, about four and a half hours of self-study. Live, one 2½-hour session for Foundations and two for the Complete Programme
- Fees
- From £150 per person for Foundations and £250 for the Complete Programme. See the three formats and prices →
- Capstone (optional)
- Record a real conversation and ARIA critiques it against what you have learned. Score well and your certificate carries Distinction. It is not needed for the certificate itself
- Accreditation
- CPD accredited: 3.5 CPD hours and a CEQ Coaching Methodology certificate on completing the Complete Programme
→The Human Potential Challenge~5 min
Before we begin, let us ask you two questions we have asked hundreds of times to individuals and groups of managers. There are no right or wrong answers. Just be honest with yourself.
1EQ & Neuroscience~25 min
How the brain works under pressure is the foundation of CEQ coaching: the amygdala hijack and the neocortex.
- How the amygdala hijacks rational thinking under pressure
- Why self-regulation is the single most important skill for a leader-coach
2Why CEQ?~15 min
Coaching is a term much used in the world of modern leadership, however when asked to define it we struggle. The biggest problem any of us have in achieving excellence in coaching is that we tend to believe the myths that surround the term itself.
- The 5 Myths of Coaching and why they hold us back
- The difference between CEQ and traditional EQ
- The 4 Pillars of CEQ: OUCH!, Promoting Positive Learning, Transparency and Vulnerability, A Grip on Reality
3OUCH! & Calm the FishFree to try~40 min with the practice
OUCH! stands for Our Unconscious Controlling Habits. These are the coaching behaviours that creep in under pressure: closed questions, filling silences (including making statements) and multiple inputs. Recognising them is the first step to changing them. Most of us think we ask good questions, until we hear ourselves back. The data from real coaching conversations reveals patterns we simply cannot see without evidence.
- What OUCH! stands for: Our Unconscious Controlling Habits
- The three unconscious controlling habits: closed questions, filling silences (including making statements) and multiple inputs
- Why these habits intensify under pressure and how recording reveals your patterns
This is the module you can try free: one ~40-minute AI-guided practice round with ARIA, with a written debrief. Try Module 3 free →
4Come From Curiosity, Not Judgement~40 min with the practice
We make our decisions subconsciously and emotionally, then pile in the rational justification afterwards. So if we interrogate people’s motives under pressure, we only get their defensive left-brain answer, never the real reason.
- Why curiosity is completely irresistible as a coaching stance
- The difference between open and closed questions and their impact on thinking
- How to convert closed questions to open questions
5Create Right Brain Thinking~15 min
We jump to asking what someone is going to do far too early: this is the Tigger-like energy that makes us follow the Fire, Ready, Aim methodology. The left brain banks the first acceptable idea and slams it into action.
- The 5 categories of right brain questions: Possibilities, Emotions, Imagine, Embodiment, Senses
- Why we jump to action far too early (Fire, Ready, Aim)
- The Left Brain Tyrant vs the Right Brain Saviour
6SuperListening — Hold the Person, Not the Problem~40 min with the practice
How many times has someone told you they do not want you to solve their problems for them, they just want you to listen? We rarely believe listening adds value, and yet we crave to be listened to ourselves.
- The 3 Levels of Listening: Internal (judgemental), Focused (curiosity), Global (sensing)
- What to SuperListen for: denial, distracting, softening, deflecting, throwaway comments
- When the mind moves, the body moves too: reading non-verbal cues
7Take People Out of Their Comfort Zones~20 min with the practice
When we hit the edge of our comfort zone on the path to any target, we choose not to go outside. So we have to come up with reasons why we cannot achieve the target, and since we turn all our energy and creativity into these reasons, they are always perfect and cannot be denied. We call these perfect reasons, and a good coach learns to hear them for what they are.
- How perfect reasons (excuses) work and why they always mask a fear
- The two types of comfort zone: personal and cultural (100% set by leadership)
- Why making the stretch exciting rather than frightening transforms outcomes
8Get Their Finest Version~25 min with the practice
Both versions of the person, the one who is bogged down and struggling and the one who is passionate and courageous, know what the answer is. But the one who is bogged down is never going to get there. This module teaches you to bring the finest version of someone into the room using Maslow and Dilts’ Logical Levels, and then ask that version to solve the problem.
- How Maslow’s hierarchy works inside organisations, and why people can drop down on the slightest uncertainty
- Dilts’ 6 Logical Levels and how to listen for which level someone is communicating on
- The technique: bring the finest version into the room at the top 3 levels, then take them back down to solve the problem
9Truly Great Feedback Hurts~35 min with the practice
We simply have to give our feedback honestly and with as much care, in the proper sense of that word of caring for the other person, as possible. Not sanitising it or sugar-coating it as this leaves them confused.
- Why feedback is information (like video replay), not judgement
- How to help people identify their sabotage patterns and success patterns
- Why giving feedback in the moment is infinitely more powerful than saving it for a review
10Embedding: Our Habits and Their Habits~10 min
Once we become aware of the real habits we need to break, once we realise that we have been focussing on the wrong habits, we achieve a new self awareness, and then it is simply practice. And our clumsiness as we practise, our vulnerability as we transparently develop ourselves, will in itself inspire our people.

Accredited by The CPD Certification Service, certificate 901245. A CEQ Coaching Methodology certificate on completing all ten modules; a Foundations certificate on completing modules 1 to 5.
What you will take away.
- Recognise your own controlling habits and behaviours under pressure, and explain the neuroscience behind them, so you can self-regulate before you coach.
- Say what coaching means in the CEQ sense, and name the common myths that stop managers coaching in everyday conversations.
- Spot the OUCH! habits that take over under pressure, such as closed questions, statements and multiple questions at once, and replace them with one open question.
- Run a coaching conversation using GROW+, from the goal through reality and options to a committed action.
- Use the five categories of right brain question (possibilities, emotions, imagine, embodiment and senses) to open up a colleague’s thinking rather than close it down.
- Listen for the words a person actually uses, and for what they leave unsaid, and ask the next question in their words.
- Ask one question and hold the silence; recognise a perfect reason at the edge of someone’s comfort zone, and stay curious rather than accept it.
- Hear which level a person is speaking from, lift the conversation to where the answer lies, and bring it back to an action.
- Give feedback using the 2 x 2, and receive feedback without defending.
- Choose one coaching habit to use in the coming week, write it as a specific commitment, and decide how you will know it worked.
Self-study, live online with a facilitator, or in person.
The programme comes in two parts, whichever way you learn it. Foundations is modules 1 to 5 and earns the Foundations certificate. The Complete Programme is all ten modules and carries the CPD accreditation, with an optional capstone: record a real conversation for ARIAi to critique, and earn Distinction. Start with Foundations and you can upgrade to the Complete Programme within 30 days for the difference.
Self-study
Video lessons, text from the books, quizzes, and spoken reflection and practice rounds with ARIA, each with a written debrief.
Enrol at the AcademyLive online, facilitated
A live facilitator, practice in pairs with feedback, 30-minute 1:1 check-ins between sessions, and ARIA Academyi access.
Book a discovery callIn person
In the room with your own managers, with 1:1 check-ins and ARIA Academyi access for each participant.
Book a discovery call- Self-study is yours to keep: your modules, videos and notes stay available after you finish
- AI-guided rehearsal and reflection with ARIA built into every module, in every format, and the practice tools inside the course stay available after you finish, on a fair use basis
- Certificates: a Foundations certificate for modules 1 to 5, and a CPD accredited certificate for the Complete Programme
- Distinction (optional): record a real conversation as your capstone; ARIA critiques it, and a strong score earns your certificate Distinction. It is not needed for the certificate itself
- Complete Programme and Coaching adds a 90-minute 1:1 with a CEQ coach and three months of the full ARIA platform. After that, ask us about continuing with the full platform
- Live formats add ARIA Academy access and 30-minute 1:1 check-ins
Complete Programme and Coaching
The self-study Complete Programme, a 90-minute one-to-one coaching session, and three months of the full ARIA platform for your real conversations at work (normally £50 a month).
All prices exclude VAT.
Try Module 3 free before you start: OUCH!i and Calm the Fishi.
Module 3 is where you meet ARIA and your own habits, live, in a real conversation. If it lands, the rest of the programme is waiting at the Academy.
One AI-guided practice round with ARIAi and a written debrief.
- Free sign-up with your first name and work email
- No card and no password
- 30 days’ access
These sessions have been so valuable to me, not least for helping build relationships and connections within this new team I’m forming. I cannot tell you what a difference the subtle change from think to feel in my questions made. It was amazing.
Ash Longman, Head of Performance Strategy, British GasWho is behind the programme, and who will be with you.
Gareth ChickAuthor of the methodologyAuthor of Corporate Emotional Intelligence and And the Leader Is…, and designer of the CEQ method this programme teaches. Gareth has an outstanding track record as CFO, CEO and Chairman of public and private companies, and is one of the UK’s top executive coaches.
Paul CoombesProgramme designer · your contactPaul designed and built the programme, and is your first point of contact before you start and all the way through. An experienced coach and trainer, he delivers CEQ’s flagship programmes and coaches clients from SME directors to senior managers in FTSE 100 companies.
Your practice partner for the whole programme. You rehearse real conversations out loud with ARIA and get a written debrief on your own habits, grounded in CEQ’s coaching IP. No two practice rounds are the same.
Meet ARIAHow we can help.
Coaching5 services
- 1:1 executive coachingConfidential, face to face or online.→
- Coaching skills programmeSelf-study, live online or in person.→
- Coaching workshop for managersHalf a day, for your whole team.→
- Neurodiversity coachingAssessments, coaching and training.→
- AI coaching with ARIAPractice and reflection for every manager.→
Leadership5 services
- Leadership programmesIncluding 12-month Leading with CEQ.→
- Authentic leadershipTrust, humility and real authenticity.→
- Executive team developmentOffsites and support for your top team.→
- High performing teamsFor functional teams and their leader.→
- Selling and influencingInfluence stakeholders inside and out.→
Change5 services
Start the programme at the ARIA Academy.
Enrolment, payment and the programme itself all live at the ARIA Academy. Self-study, start any time. If you would like to talk it through first, or are considering it for a team, one of the team will come back to you.